Loop.

Who it's for

For people whose days
are their own.

When no one hands you a to-do list, the hardest question is what to point yourself at. Loop is built for the people who face that question every morning.

Persona 01

The Solopreneur

You are the founder, the marketer, the support desk, and the janitor. Your day is entirely self-directed, and that freedom is exactly what makes it hard.

A day in your life with Loop

  • Morning You open Loop, glance at yesterday's leftovers, and set three Non-Negotiables. Today: ship the pricing page, invoice two clients, record a demo.
  • Mid-morning An idea for a launch tweet hits mid-task. One tap on the Capture box and it's in your Inbox — you don't lose it, and you don't derail.
  • Afternoon Between calls, you run the wizard on your Inbox. The tweet becomes a Someday-Maybe; a contract question gets delegated to your accountant.
  • Evening Two of three Non-Negotiables are done and the third is snoozed to tomorrow. You close the laptop without the nagging sense you forgot something.

Loop maps to this because…

  • · Daily Non-Negotiables give an ownerless day a spine — three clear wins instead of forty maybes.
  • · The Capture box catches ideas the instant they strike, so context-switching doesn't cost you the thought.
  • · Quarterly Goals keep the business you're building visible above the busywork of running it.
Loop's Daily Plan for a solopreneur, with three Non-Negotiables set for the day.

Persona 02

The Freelancer & Consultant

Multiple clients, multiple deadlines, multiple threads of "waiting to hear back." The load isn't the work itself — it's tracking who owes what to whom.

A day in your life with Loop

  • Morning You scan your Delegated list first. Client A still owes you brand assets; you fire off a nudge in two taps, straight from Contacts.
  • Midday A new request comes in over email. You capture it, then clarify it into a Next Action tied to that client — not a vague note you'll lose by Friday.
  • Afternoon A proposal isn't due until next week, so you Defer it. It vanishes from view and will resurface the day it actually needs you.
  • End of day Nothing about any client lives only in your head. Every promise, follow-up, and deadline has a home in Loop.

Loop maps to this because…

  • · The Delegated tracker with Contacts integration turns "I think I'm waiting on someone" into a concrete follow-up.
  • · Deferred tasks let future work stay out of sight until it's genuinely relevant — no premature worrying.
  • · The Weekly Ritual sweeps every client thread at once, so nothing goes quiet by accident.
Loop's Delegated list for a freelancer, tracking tasks across multiple clients.

Persona 03

The Indie Builder

You're making something. The danger isn't laziness — it's spending your best hours on the urgent-but-trivial while the thing that matters waits.

A day in your life with Loop

  • Morning Your three Non-Negotiables are ruthless: fix the sync bug, ship v1.1, and say no to the shiny new idea that showed up overnight.
  • Deep work That shiny idea? Captured to the Inbox, out of your head, so it stops competing for attention while you build.
  • Afternoon You check your Quarterly Goals. The cap of three keeps you honest: this week moves "launch v1" forward, not a side quest.
  • Friday The Weekly Ritual recaps what actually shipped and sets next week's north star — momentum you can see instead of just feel.

Loop maps to this because…

  • · The 3-max Quarterly Goals cap is a built-in defense against the endless pull of new ideas.
  • · Capture-then-clarify protects deep work — ideas get logged without hijacking your focus.
  • · Non-Negotiables force the important over the merely urgent, day after day, until it compounds.
Loop's Active Goals for an indie builder, focused on the few things that matter.

Sound like your day?

Loop is finishing App Store review. When it launches, this becomes your download link.

Coming Soon to the App Store